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FIT FOR BUSINESS

Honing your competitive edge ­ and staying healthy, too.

A 14-hour work day clearly justifies flopping on the couch with one hand on the remote and the other wrapped around a cold beer.

Just don’t tell that to Michael Brainard.

This self-proclaimed “crazy cross-trainer” and CEO of Brainard Strategy manages to workout regularly even while juggling a 70-hour work week. As a lifelong fitness advocate, he does it all: runs, swims, bikes and lifts weights. And that’s on days when he’s not golfing, hiking or competing in a triathlon. “I try to do one or two things every day,” says Brainard. “Usually I run or go for a swim.”

It’s enough to make mere mortals reach for an Advil.

When does he find time to exercise? “I don’t care when I do it ­ I just get out there. A lot of people have set times when they work out, but I can’t always plan for that. I don’t work out at the same time or on specific days, but it ends up being pretty regular. I just want to be healthy. “

Doesn’t everyone? “Eat less and exercise more” may well be the mantra of the new millennium, yet so few follow this advice. In fact, a new study shows that only 3% of Americans do the basics: eat right, don’t smoke, exercise and keep their weight down. Endless meetings, impossible deadlines and frequent travel combine to create a modernistic survival of the fittest. Sink or swim. Step up to the plate. Something’s got to give, and it’s usually self-care.

“It’s especially hard for executives to make themselves a priority,” says Susan Gisriel, Ph.D., a psychologist in Newport Beach. “But once they do, they realize the benefits. They handle stress and anger better and usually sleep more restfully.”

Ironically, the people with the most “legitimate” reasons to opt-out of healthy eating and regular exercise make it a habit more often than not. How they do it is as varied as their individual personalities, but learning how to be “fit for business” benefits anyone interested in improving their health.


Dietary challenges

Whether lunch is served by a waiter with tails or a clown with a big red nose, making healthy dining-out choices is a challenge. Knowing what to order in either situation has immediate and long-term consequences. Deborah McCarthy, a registered dietician in Newport Beach, collects menus from hotels and restaurants frequented by businessmen; she reviews the menus with her clients so they can make the best choices.

“I also ask them to measure and weigh portions ­ just once at home ­ so they can see what a portion size looks like when they’re not eating at home,” she says. “When new clients come to me, often their biggest fear is that they’ll be told something unrealistic. They have to re-prioritize and decide what is realistic for them to give up.” She adds, “Otherwise, they’ll never stick with the changes.”

Skipping meals, an all-too common practice among the harried, often leads to overeating later in the day. Avoiding this starve and binge cycle requires advanced planning. For example, pack a cooler with healthful snacks when on the road for long periods of time instead of relying on a fast-food fix.

“Often too, healthy lifestyle habits among work, home and travel environments don’t necessarily blend.” McCarthy notes. “Some people eat healthy all day but come home at night and go crazy. The key is creating healthy habits that fit your lifestyle ­ ones you can live with. But you must also be ready to make that commitment to change, or nothing will happen.”


Eat breakfast like a champ

One change she recommends to non-breakfast eaters is: Eat breakfast. Breakfast kick-starts the body’s metabolism and helps prevent overeating later in the day ­ and it’s also the most skipped meal of the day. However, people who eat breakfast are less likely to be overweight, although many believe they’re saving calories by omitting the morning meal.

Sumo wrestlers often forgo breakfast ­ and sometimes lunch ­ so they can eat more the rest of the day. Few people plan on emulating this body type, but they may find themselves there when their breakfast-saving calorie theory backfires. Those who plead “not hungry” in the morning typically consume too much the prior evening. Skipping breakfast, working through lunch then consuming a massive dinner (which lasts until Letterman signs off) sets the foundation for a lifelong struggle with excess fat storage.

And “breakfast” doesn’t mean an ottoman-sized, sugar-topped muffin. “People need to realize the importance of eating power-fueled [healthy] food in place of adrenaline-fueled foods like coffee and doughnuts,” cautions McCarthy. A piece of fruit with yogurt or whole-grain cereal and milk are quick breakfast ideas that contain both complex carbohydrates and protein — that makes for a healthier choice.

If eating first thing in the morning seems difficult, imagine starting your day at 2:30 a.m. Mark Hudoff, a bond trader for a local investment firm, does just that. Starting his workday at 3:00 a.m. requires a very early breakfast before he leaves home ­ and he “never” misses the meal now, although it wasn’t always this way.

Working in a highly competitive, stressful environment requires high energy all day. Hudoff finds that “a maximal [food] intake at the beginning of the day and a minimal intake at the end of the day” gives him the energy he needs to swim with the sharks.

On most days, he also makes time for exercise. “Because my day starts so early, I usually get home early, too. I’ll go for a bike ride with my seven-year-old son a couple of times a week or go for a run after I get home or lift weights to de-stress.” Although he admits it’s not always easy, “Once I get over the initial inertia, I can do it. I feel better and have more energy. My blood pressure is lower and I have a better ability to handle stress, so it’s worth it.”


Make health a priority

Finding time for exercise doesn’t just happen ­ it must be scheduled into the day. Tell Rob Reindl you don’t have time to exercise and he’ll ask you, “How come your health isn’t as much a priority as anything else in your life?” The Edwards Lifesciences Corporate V.P. of Human Resources adds, “I’ve never heard a reasonable answer to that question.” Frequent travel and long hours hasn’t always made it easy to adhere to a regular exercise program, but Reindl schedules his workouts and adheres to them as if they were “meetings with the CEO.”

Reindl had a wake-up call during a routine physical exam a few years ago. “It showed I needed to take some important steps to manage my cholesterol, weight and general health. I have young children, and I want to be around to be a part of their lives and watch them grow up.” The physical made him “get serious” about exercise. “I have seen my weight drop by almost 30 pounds, and I just feel better. I’m able to manage stress much better, which allows me to do my job much better.”


Plan ways to de-stress

Stress management, as Reindl observed, is a key factor in performing to the best of one’s abilities. In the article, “The Making of the Corporate Athlete,” Jim Loehr and Tony Schwartz advocate the importance of rest periods or “oscillation” as crucial to peak work performance. Loehr, a performance psychologist, worked with his colleagues for years training world-class athletes. He and Schwartz then developed a version of these peak-performance techniques for corporate executives. The extreme demands facing these executives in the workplace are much like those placed on professional athletes, according to Loehr.

Here’s the critical difference: the professional athlete spends most of his time practicing and only a small percentage of his time actually competing. The typical executive, by contrast, must perform on demand 12-14 hours a day or more ­ with no actual “training” time.

This lack of preparation results in an inability to perform at full potential — and at a cost to themselves, their families and their employer. The solution lies in developing the ability to manage energy between periods of stress and periods of recovery. For example, vigorous exercise promotes recovery and leaves a person better equipped to handle additional stress. The authors note, “Chronic stress without recovery depletes energy reserves, leads to burnout and breakdown, and ultimately undermines performance.”

Gisriel, the psychologist in Newport Beach, agrees, “People do not realize the effects of stress on their body and their mind. It takes a huge toll.” Gisriel frequently recommends exercise to her clients. “Exercise kicks in the body’s natural hormones that elevate mood and reduce stress ­ and it’s an effective way of getting anger out in a controlled way.” Gisriel says that an uncertain economy and the “pressure to maintain a certain [level of] lifestyle” have created more stress over the past few years.

Aside from exercise, some executives practice rather creative de-stressing techniques: One reads books, both fiction and business-related, and another immerses himself in a good John Wayne western after a crazy day at the office.


Limit alcohol intake

Some ways of unwinding are better than others, however. Alcohol, in moderation and on occasion, is fine. Too much too often overrides the benefits of an occasional drink and will adversely affect health. Studies show that consistently drinking more than three ounces of alcohol a day may damage the liver and increase the chances of early mortality.

Dr. Michael A. Waldman, M.D., of Tustin, strongly recommends that businessmen curtail their alcohol consumption. “It’s a source of empty calories. I tell people that very little is in their direct control except for their weight and their choice to smoke or drink or not.” Limit alcohol consumption to two or fewer drinks per day with two days alcohol free. (A drink refers to one 12-oz. beer, a 5-oz. glass of wine or a mixed drink with an ounce of whiskey, vodka or some other distilled spirit.)

Aside from its effects on cognitive functioning, alcohol also blocks the body’s ability to burn fat and contributes to fat storage, although alcohol itself doesn’t contain fat. To limit calories, choose dry wine instead of sweet wine and avoid mixed drinks and hard alcohol.


Find your motivation

Motivation to begin exercising and motivation to continue exercising are two different driving forces. “It helps to like exercise,” says Dr. Waldman, who strives for 30 minutes, three times a week, of biking, jogging or kayaking. Although weight loss may be the initial motivation to start an exercise regimen, there must be some level of enjoyment for the change to become a permanent one. Exercising with a partner or with your family is one way to incorporate a social and enjoyable aspect to the workout.

Sometimes, feeling better is motivation enough. “It’s the immediate benefit of knowing I’ll have a better day that motivates me,” say David Pereira, a financial executive with Fluor Corporation in Aliso Viejo. “I need to be in good shape to be able to do what I do,” he said via cell phone, en route to the airport for yet another trip. He usually gets in a 30-minute cardiovascular workout three times a week plus weight training.

Pereira believes that regular exercise also makes him mentally sharper, “When I don’t exercise, I’ll attack multiple things with less focus. Exercise calms me down and helps make me a better listener in meetings.”


Conclusion

It’s interesting to note that not one of the businessmen interviewed mentioned “getting muscular or stronger” as motivators to exercise. Each feels that exercise and eating healthy has a positive effect on their mental outlook, enables them to better handle stress and makes them more efficient at their work. In the words of Michael Brainard, “I exercise to be healthier. I don’t have to win the race.” OCM


Linda Melone is a corporate wellness trainer, certified personal trainer and owner of LifeBeat Fitness Consulting. She can be reached at (949) 713-0403 or at LindaM@LifeBeatFitness.com.

 

LifeBeat Fitness
Linda Melone
(949) 713-0403
LindaM@LifeBeatFitness.com